Research Part 1
We found our foundational keyword (bridge) and began initial case studies on dynamic city brands in the southern United States.
Research Part 2
Researched our competition, created personas, narrowed down target market.
Copywriter and Photographer based in Searcy, Arkansas.
Interior Design: Created renderings for a new Welcome Center and Administrative Office building, in addition to a redesign of Spring Park.
Graphic Design: Created designs for logo, slide decks and other deliverables such as stationary and brochures. Additionally, created a detailed brand guide and give direction for printing.
Integrated Marketing Communications: Wrote copy for all assets, created SWOT analysis and communication strategy, served as team lead in research phase, and coordinated internal communication.
We found our foundational keyword (bridge) and began initial case studies on dynamic city brands in the southern United States.
Researched our competition, created personas, narrowed down target market.
Zachary Bishop's Portfolio